Product Marketing Manager

3-5 years of experience in a product marketing role
Deep understanding of the insurance industry and its digital transformation trends
Proven experience marketing B2B SaaS solutions to insurance customers
Strong communication, storytelling, and strategic go-to-market skills
Superior analytical skills, with the ability to understand and articulate the context, outcomes, and impact of the analysis to a diverse audience
Expertise in prioritizing multiple projects at once and effectively managing stakeholder expectations
Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment
Self-starter with a data-driven mindset and a passion for customer-centric marketing
Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, internal and external
Positive attitude, curious intellectual, life-long learner

Conduct market research to identify trends, customer needs, and competitive positioning within the insurance segment.
Analyze industry shifts, customer communication preferences, and regulatory changes.
Develop outcome-based messaging and compelling value propositions tailored to key stakeholders
Translate complex product capabilities into clear, value-driven content for various personas (e.g., CFO, Claims Managers, Customer Experience)
Partner with Sales, Demand Generation, and Product Management to plan and execute go-to-market strategies for new product features, launches, or vertical expansions.
Create sales enablement materials including pitch decks, battlecards, ROI calculators, customer use cases, and objection-handling guides.
Collaborate with demand generation and digital marketing teams on campaigns that drive awareness, pipeline growth and retention.
Partner with Customer Marketing and Customer Success to identify advocates, capture case studies, and develop referenceable stories in the insurance space.
Engage directly with clients and prospects to validate messaging and gather feedback on market needs.
Train the sales team on messaging, use cases, and competitive differentiation within the insurance vertical.
Support strategic deals with tailored messaging, proposals, and positioning guidance.

Prior experience in EBPP, billing platforms, or payment technology
Familiarity with core insurance platforms (e.g., Guidewire, Duck Creek) and integrations
Proficiency in using AI and analytics tools to uncover customer insights and accelerate value delivery
Familiarity with product launch frameworks and go-to-market planning