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Product Marketing Manager
| Company | Flex |
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| Location | New York, NY, USA |
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| Salary | $140000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5-7+ years of experience in product marketing in a B2B or B2C2B environment
- Experience partnering with and influencing cross-functional teams (e.g. product, analytics, strategy, design, etc.)
- Hands on experience launching campaigns (creative development & operations) across multiple marketing channels, including website, app, email and push
- Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
- Deep analytical skills – ability to translate key business questions into data questions, and subsequently drive insights through analytics and optimization
- Ability to thrive in complex environments that require close collaboration across cross functional teams
- Strong bias for action and ability to move projects forward independently
Responsibilities
- Develop and implement go-to-market strategies for our partner solutions, ensuring alignment with business objectives and adoption goals
- Conduct research to understand partner needs, pain points, and workflows, informing product positioning, messaging, and feature prioritization
- Collaborate with stakeholders to develop compelling product narratives, value propositions, and campaigns that drive engagement and adoption
- Support sales enablement efforts by creating materials that help partners understand, onboard, and effectively use our tools
- Track and analyze key metrics to assess product adoption, refine messaging, and influence future product iterations
Preferred Qualifications
No preferred qualifications provided.
