Skip to content
Product Marketing Manager
| Company | Persona |
|---|
| Location | San Francisco, CA, USA |
|---|
| Salary | $120000 – $145000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Mid Level |
|---|
Requirements
- 2+ relevant work experience that can span technical marketing, product marketing, growth marketing, product management, or go-to-market strategy. B2B platform experience is a plus.
- Experience supporting or running product launches and feature releases
- Empathetic storyteller – Everything you do is based on a deep empathy for your audience – whether they be users, technical/nontechnical buyers, or internal stakeholders. You can leverage your excellent verbal and written communication skills to translate complex technical concepts into clear, compelling messaging. You adapt how you communicate to most effectively reach your target audience.
- A team player. You are able to work across a wide range of functions to lead and execute on cross-functional projects, driving alignment every step of the way from conception to completion. More than anything, you take pride in helping your teammates succeed.
- Resourceful. You are self-driven and have a “get it done” attitude. You are comfortable navigating ambiguity, relentlessly prioritize based upon business impact, and are able to keep multiple workstreams on track in an extremely fast-moving environment.
- Always curious. You want to understand how things work under the hood. You like to develop deep product knowledge and you optimize for learning at every stop.
Responsibilities
- Become an expert on Persona’s product and customers, working across Product, Marketing, Sales, and Customer Success to launch new products and features and evolve our product roadmap and release process.
- Partner with Sales and Customer Success to understand the Voice of the Customer and drive adoption of products and best practices via training, tools, and collateral (e.g. product overviews, sales deck, web pages, etc).
- Develop a deep understanding of our market (buyers, competitors, and industry trends) and translate the knowledge into compelling messaging, positioning, and battlecards.
- Partner with Content and Lifecycle marketing to fuel our GTM engine with actionable campaigns (e.g., webinars, whitepapers, videos, case studies, etc).
Preferred Qualifications
- Bonus points for experience in the compliance, identity verification, and/or fraud space
