Product Marketing Manager

Proven experience in product marketing, ideally within the Web3/blockchain.
Strong understanding of blockchain technology and the Web3 ecosystem, and ability to quickly learn about highly technical new advancements.
Excellent communication skills, with the ability to translate technical concepts into clear, compelling positioning.
Experience in developing and executing go-to-market strategies for technical products.
Proficiency with marketing tools and platforms such as HubSpot, Marketo, or similar.
Analytical mindset with experience using data to inform marketing decisions.
Strong collaboration skills, with a track record of working effectively with cross-functional teams.
Self-starter with the ability to manage multiple projects in a fast-paced environment.
Embrace AI as a core part of how you work, think, and build.

Develop and execute go-to-market strategies for Nexus’s products, ensuring successful launches and sustained adoption.
Craft compelling product positioning that differentiates Nexus in the Web3 and blockchain markets.
Collaborate with the product team to understand new features and translate technical details into user-friendly language.
Partner with the Brand team to create and maintain marketing collateral, including educational content, presentations, case studies, and FAQs.
Conduct competitive analysis and market research to identify trends, opportunities, and threats.
Conceive, execute and launch targeted campaigns that raise awareness and engagement.
Monitor product performance, user feedback, and market trends to inform future marketing strategies.
Act as a brand ambassador, representing Nexus at industry events and conferences as needed.

Experience launching products in the Web3 space.
Background in user research or customer insights.
Knowledge of zero-knowledge cryptography or other advanced blockchain technologies.
Strong portfolio showcasing impactful product marketing initiatives.