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Product Marketing Manager
| Company | Horizon media |
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| Location | New York, NY, USA |
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| Salary | $100000 – $125000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4-6 years of experience in marketing, program management, or related fields
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills
- Proficient in creating and managing program metrics and analytics
- Experience with event planning and execution
- Familiarity with community management principles and practices
- Strong organizational skills and attention to detail
- Proficiency with Microsoft Office suite and collaboration tools
- Understanding of product marketing principles and go-to-market strategies
- Bachelor’s degree in marketing, communications, business, or related field
Responsibilities
- Be a bridge between cross-functional teams, including Product, Corporate Marketing, HR functions, and other internal teams
- Plan and execute internal product marketing events, including launch celebrations, training sessions, and knowledge-sharing forums
- Develop and distribute regular internal communications about product updates, training opportunities, and marketing initiatives
- Track engagement metrics for internal communications and recommend improvements
- Manage the day-to-day operations of product training and ambassador community programs, including scheduling, coordination, and logistics
- Work with Horizon’s HR team to administer and optimize the Learning Management System (LMS) for product marketing training content
- Prepare written and video training materials to help users understand and derive value from our solutions
- Develop and implement recognition and reward systems for ambassadors
- Collect and synthesize program feedback and metrics to inform product marketing strategies, including training completion rates, satisfaction scores, and knowledge retention
- Craft compelling messaging and positioning that resonates with both technical and non-technical audiences
- Create product collateral, including datasheets, case studies, white papers, and blog posts, to support sales and marketing initiatives
- Assist with budget tracking and reporting for training initiatives and ambassador programs
- Maintain documentation of processes, procedures, and best practices
Preferred Qualifications
- Experience with marketing technologies and digital platforms preferred
- Basic video editing skills or experience preferred
