Product Marketing Manager
| Company | Magnite |
|---|---|
| Location | Los Angeles, CA, USA, Broomfield, CO, USA |
| Salary | $95000 – $115000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of product marketing, marketing, or product management experience in B2B technology, preferably SaaS or ad tech.
- Strong familiarity with tools such as Marketo, Asana, Google Workspace, Pendo, Miro, Tableau, ChatGPT, Google Analytics, Jira, Coda, and Salesforce, and the ability to manipulate data sets for insights.
- Experience leveraging Large Language Models (LLMs) like ChatGPT to enhance content creation, optimize workflows, and support decision-making.
- Proven ability to influence cross-functional teams, foster productive debates, and craft narratives that resonate with technical and non-technical audiences.
- Strong written and verbal communication skills, with the ability to create engaging content across multiple mediums.
- Collaborative mindset with excellent interpersonal skills to engage with colleagues, teams, and external stakeholders.
Responsibilities
- Lead In-Product Enablement: Own our product enablement strategy and execution, aligning messaging with UX and brand, analyzing engagement trends, and partnering with client education teams to drive feature adoption and a cohesive user experience.
- Go-to-Market Strategy: Collaborate with product, sales, and marketing teams to design and execute GTM strategies that drive product adoption and revenue. Expand the depth and breadth of GTM launches and associated integrated marketing campaigns, with measurable outcomes.
- Sales Enablement + Content: Develop high-quality enablement materials centered on storytelling, including presentations, interactive web content, datasheets, demo videos, solution guides, and more, to support the commercialization of our products.
- Messaging and Positioning: Craft differentiated product messaging that aligns with Magnite’s brand narratives, enhancing competitive positioning in the market.
- Drive Operational Excellence: Manage tools like Asana, creating visibility into the Product Marketing roadmap, and standardizing workflows to improve inter-team collaboration, track progress, and ensure timely delivery of key initiatives.
- AI and Automation: Use advanced tools, including LLMs such as ChatGPT, to streamline the development of marketing assets, improve team productivity, and enhance campaign effectiveness.
Preferred Qualifications
- Understanding of programmatic advertising or ad tech ecosystems is preferred but not required.