Product Marketing Manager

5+ years of product marketing experience in software or marketplace/platform businesses.
Background in SaaS marketing is a must.
Excellence in developing go-to-market campaigns that drive market share.
The ability to tie customer intent to product marketing plans that ensure business results.
Experience developing offering and monetization models and product forecasts.
Analytics; the knowhow to define and access metrics, and to convert data insights into action.
Ability to lead cross-functional teams and to create synergy with Sales and Marketing.
Bachelor’s degree (B.A.) in communications, marketing, or similar.

Create B2B marketing strategies for DAT target segments, products, and services.
Set goals and build demand generating campaigns based on data and analysis.
Drive how the market feels about our product with strategic product positioning, messaging, and branding/naming work.
Successfully collaborate with the Marketing team, as well as with partners in Sales, Customer Success, Product and Finance.
Support sales channels to increase market share, volume, and product profitability.
Define market research, develop deep insights, and put KPIs in place for key analytics.
Interface with the marketing and sales team to develop GTM plans that drive growth.
Ensure launch readiness by facilitating tests and trials.
Create high-impact messaging that inspires people to take action.

No preferred qualifications provided.