Product Marketing Manager

Bachelor’s degree in Business or Marketing; MBA preferred
7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
Experience in a business-to-business (B2B) environment with high-tech products/services required, ideally in healthcare
Experience driving direction and alignment with large cross-functional teams
Strong writing, speaking, and presentation skills
Ability to work eastern or central business hours

Optimize and execute launches with particular expertise in high-velocity/high volumes of product updates
Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans that encompass the entire lead-to-live journey throughout the patient and provider experience
Stay close to our customers and competition — craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies that are based on solution-selling, not feature-selling
Work with Product to tie our product innovation to customer value — increasing sales pipeline and customer retention
Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap
Maintain and continuously improve persona sheets & competitor comparisons so enabling us to remain one step ahead at all times

Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters; open to remote talent who can travel domestically up to 15%