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Product Marketing Manager
Company | Workstream |
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Location | San Francisco, CA, USA |
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Salary | $140000 – $170000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 5-7+ years of experience in product marketing, preferably in B2B SaaS or technology companies.
- A natural storyteller who can translate complex features into clear, customer-focused messaging.
- Proven track record of owning product launches and go-to-market initiatives that drive business results.
- Deeply customer-focused—you’re passionate about being the voice of the customer and ensuring their needs, pain points, and perspectives are reflected in messaging, positioning, and go-to-market strategy.
- Equally strategic and tactical—you can zoom out to develop messaging frameworks and go-to-market plans, then zoom back in to execute deliverables with precision.
- Experience working with direct sales as well as partnership channels.
- Experience conducting and applying competitive and market research to guide strategy.
- Excellent written, verbal, and visual communication skills—you’re comfortable creating everything from messaging docs to polished pitch decks.
- Strong project management skills with the ability to juggle multiple priorities and work cross-functionally.
- Data-driven and outcomes-oriented—you’re motivated by impact and constantly seek ways to optimize and improve.
- Comfortable with ambiguity and fast-paced environments—you bring structure, clarity, and energy to everything you do.
Responsibilities
- Develop and drive clear, compelling messaging and positioning that differentiates our products in the market and resonates with our target audiences.
- Own product launches end-to-end—from strategic planning and messaging development to cross-functional coordination and launch execution.
- Work closely with Leadership to understand company vision and priorities and translate that into related marketing initiatives.
- Partner closely with Product Management to deeply understand the product roadmap and ensure our go-to-market strategy aligns with customer needs and business goals.
- Lead market, customer, and competitive research to uncover trends, insights, and opportunities—translating that knowledge into actionable strategies.
- Create and maintain core product marketing assets, including pitch decks, product one-pagers, battlecards, website copy, demo scripts, and more.
- Enable revenue teams by building and delivering sales training, competitive intel, and tools that help them tell the product story and close more deals.
- Collaborate across Marketing, Sales, Customer Success, and Enablement teams to ensure consistent messaging and execute effective go-to-market campaigns.
- Serve as a key spokesperson and evangelist for our products, both internally and externally.
- Monitor and analyze the performance of product marketing initiatives and use data to iterate and improve.
Preferred Qualifications
- (Nice to Have): experience in HR tech or vertical SAAS