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Product Marketing Manager

Product Marketing Manager

CompanyWorkstream
LocationSan Francisco, CA, USA
Salary$140000 – $170000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 5-7+ years of experience in product marketing, preferably in B2B SaaS or technology companies.
  • A natural storyteller who can translate complex features into clear, customer-focused messaging.
  • Proven track record of owning product launches and go-to-market initiatives that drive business results.
  • Deeply customer-focused—you’re passionate about being the voice of the customer and ensuring their needs, pain points, and perspectives are reflected in messaging, positioning, and go-to-market strategy.
  • Equally strategic and tactical—you can zoom out to develop messaging frameworks and go-to-market plans, then zoom back in to execute deliverables with precision.
  • Experience working with direct sales as well as partnership channels.
  • Experience conducting and applying competitive and market research to guide strategy.
  • Excellent written, verbal, and visual communication skills—you’re comfortable creating everything from messaging docs to polished pitch decks.
  • Strong project management skills with the ability to juggle multiple priorities and work cross-functionally.
  • Data-driven and outcomes-oriented—you’re motivated by impact and constantly seek ways to optimize and improve.
  • Comfortable with ambiguity and fast-paced environments—you bring structure, clarity, and energy to everything you do.

Responsibilities

  • Develop and drive clear, compelling messaging and positioning that differentiates our products in the market and resonates with our target audiences.
  • Own product launches end-to-end—from strategic planning and messaging development to cross-functional coordination and launch execution.
  • Work closely with Leadership to understand company vision and priorities and translate that into related marketing initiatives.
  • Partner closely with Product Management to deeply understand the product roadmap and ensure our go-to-market strategy aligns with customer needs and business goals.
  • Lead market, customer, and competitive research to uncover trends, insights, and opportunities—translating that knowledge into actionable strategies.
  • Create and maintain core product marketing assets, including pitch decks, product one-pagers, battlecards, website copy, demo scripts, and more.
  • Enable revenue teams by building and delivering sales training, competitive intel, and tools that help them tell the product story and close more deals.
  • Collaborate across Marketing, Sales, Customer Success, and Enablement teams to ensure consistent messaging and execute effective go-to-market campaigns.
  • Serve as a key spokesperson and evangelist for our products, both internally and externally.
  • Monitor and analyze the performance of product marketing initiatives and use data to iterate and improve.

Preferred Qualifications

  • (Nice to Have): experience in HR tech or vertical SAAS