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Product Marketing Manager
Company | Tabs |
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Location | New York, NY, USA |
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Salary | $120000 – $160000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of experience in B2B marketing, with at least 1 year in product marketing, ideally at a growing SaaS or Fintech business.
- A strong storyteller and communicator who can distill features into benefits and technical concepts into clear and compelling messaging.
- A strategic thinker who enjoys working cross-functionally with product, partnerships, success, and sales to drive results.
- Curious, customer-obsessed, and results oriented. You have a passion for learning and a bias toward action.
- A first-principles thinker and excited to build in a zero-to-one environment and help scale the marketing function and drive impact.
Responsibilities
- Develop clear, differentiated messaging and product positioning that resonates with both customers and Tabs growing ecosystem of partners.
- Lead go-to-market efforts for new products and features, with a focus on launches tied to strategic partnerships, integrations, and ecosystem expansion.
- Develop collateral, sales decks, talk tracks, and one pagers for both internal teams and external partners to communicate the value of both partnering with Tabs and Tabs for their customers.
- Collaborate closely with the partnerships team to support the full partner lifecycle – from co-marketing programs and events to joint customer stories and announcements.
- Develop and maintain a deep understanding of the competitive landscape across core product and partner ecosystems, and translate insights into strategic positioning and enablement materials.
- Support integrated marketing campaigns that drive awareness and pipeline across both direct and partner-led channels.
Preferred Qualifications
- Familiarity with financial workflows, such as billing, revenue recognition, or AR/AP
- Previous experience working closely with sales or partnerships teams
- Background in early-stage startups or high-growth companies