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Product Marketing Manager

Product Marketing Manager

CompanyadMarketplace
LocationNew York, NY, USA
Salary$120000 – $140000
TypeFull-Time
Degrees
Experience LevelMid Level, Senior

Requirements

  • 3+ years of marketing and product marketing experience, preferably in B2B software at high-growth technology companies
  • Experience in Ecommerce, marketing technology, or adtech is preferred
  • Prior experience supporting go-to-market efforts, successfully launching features and/or products and meeting success metrics
  • Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
  • Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy to understand manner
  • Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment

Responsibilities

  • Plan and co-lead in executing go-to-market launches for new features, managing cross-departmental implementation of the plan to meet success metrics
  • Assist with new product positioning, value proposition generation, and messaging to communicate the value of adMarketplace’s products to our different audiences and customer segments
  • Be the go-to person across our products and their buyers, communicating the value of adMarketplace’s solutions to internal teams including sales, marketing, and customer success
  • Create high-quality materials including decks, case studies, one-pagers, whitepapers, and more to support revenue growth, thought-leadership, and objection handling
  • Identify new opportunities for the business that directly impact KPIs, product awareness, and adoption
  • Conduct in-depth competitive and market research to uncover key trends, customer insights, and industry dynamics; synthesize market feedback to inform positioning, messaging, and go-to-market strategies

Preferred Qualifications

  • Experience in Ecommerce, marketing technology, or adtech is preferred