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Product Marketing Manager

Product Marketing Manager

CompanyLytx Careers
LocationSan Diego, CA, USA
Salary$107000 – $135000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 5+ years of Product Marketing experience or related roles in B2B SaaS, hardware, connected vehicle solutions, or AI/IoT-enabled products.
  • Proven expertise in go-to-market strategy and creating customer-focused content.
  • Experience collaborating on PR initiatives and delivering announcements that stand out in competitive markets.
  • Strong analytical skills to assess market trends, competitive positioning, and buyer insights.
  • Exceptional storytelling abilities—crafting clear, concise, and engaging messages for various audiences.
  • Excellent cross-functional collaboration skills with a track record of partnering across teams.
  • A passion for emerging technology and its real-world applications.

Responsibilities

  • Lead product and feature launches from strategy to execution.
  • Develop compelling, highly-differentiated positioning and messaging that clearly communicates Lytx’s leadership in safety and innovation.
  • Collaborate with our PR team to create impactful market announcements, thought leadership pieces, and media opportunities that reinforce Lytx’s leadership and innovation.
  • Create top-tier, market-facing assets including case studies, whitepapers, videos, and presentations to educate and inspire clients, prospects, and partners.
  • Stay ahead of industry trends, client needs, and competitor strategies. Use these insights to inform messaging, PR strategy, and product positioning.
  • Deliver training and resources to the Sales and Client Success teams that articulate the value of our solutions and equip them to win.

Preferred Qualifications

  • Experience in fleet safety, telematics, or compliance solutions.