Product Marketing Manager
| Company | Alayacare |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Business, Marketing, Engineering or related; Master’s degree preferred.
- 4-5 years of experience, including 2+ in Product Marketing, Strategy, or Consulting.
- Proven experience with GTM processes and SaaS product launches.
- Strong analytical and project management skills.
- Proficiency in tools like JIRA, Confluence, Roadmunk, Looker, Asana, Crayon.
- Exceptional communication, interpersonal, and organizational abilities.
Responsibilities
- Partner with market leaders to understand market scope, shape product roadmaps, and define scalable GTM strategies.
- Set success criteria and influence stakeholders to align on GTM execution.
- Create comprehensive Product Marketing briefs and campaign plans.
- Map out the buyer’s journey, highlighting key customer touchpoints and value delivery.
- Build impactful sales enablement tools in collaboration with Revenue and Product Marketing teams.
- Develop and refine value propositions and strategic positioning.
- Maintain competitive research frameworks to track dynamics in your markets.
- Contribute to market-specific thought leadership content.
- Refine pricing and packaging to drive resonance and business outcomes.
- Manage content requests and support Sales, Marketing, and Customer Success teams.
Preferred Qualifications
- Experience in healthcare/homecare sectors and understanding of payors/business lines as a strong asset.