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Product Marketing Manager
| Company | Fivetran |
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| Location | Oakland, CA, USA |
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| Salary | $141454.15 – $169751.77 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 2+ years of experience in product marketing, technical marketing, or a related field.
- 2+ years of experience in data and analytics, or B2B SaaS.
- Strong written and verbal communication skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging for diverse audiences.
- Content & messaging creation expertise: Strong writing, editing, and storytelling skills with the ability to translate technical concepts for different audiences.
- Highly-organized with an excellent project management track record: Ability to juggle multiple priorities and execute marketing campaigns with clear deliverables and timelines.
- Experience working with multiple different teams: Experience working with Product, Sales, Marketing and other teams to execute initiatives and work effectively.
- A customer-centric approach to marketing: A deep understanding of customer needs and a passion for delivering exceptional customer experiences.
Responsibilities
- Create and edit compelling marketing content including blogs, datasheets, presentations, and customer-facing materials that clearly communicates Fivetran’s value.
- Develop/support the development of and execute comprehensive go-to-market plans for new product launches, ensuring we hit our product adoption and marketing pipeline goals.
- Lead/support research efforts on market trends, customer needs, and product capabilities to refine product positioning and messaging.
- Partner closely with Product Managers to understand product features, roadmap, and target use cases, translating technical details into clear and compelling marketing messages.
- Work closely with Demand Generation, Regional Marketing, and Account-Based Marketing to develop the strategy behind individual marketing campaigns and events and ensure alignment with business goals and PMM research.
- Support sellers and sales enablement with enablement content to help position and sell Fivetran effectively.
- Develop and manage quarterly marketing plans, defining goals, timelines, and key deliverables.
Preferred Qualifications
- Data industry knowledge: Familiarity with data integration, cloud platforms, and analytics trends is desired.
