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Product Marketing Manager

Product Marketing Manager

CompanyOutreach
LocationRemote in USA, Atlanta, GA, USA
Salary$81000 – $115000
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • 3-5 years of experience working as a product marketer in the technology industry
  • Experience defining and executing go-to-market strategies
  • Proficient understanding of SaaS technology and landscape
  • Proven ability to drive key business objectives
  • Quick decision making for impactful outcomes
  • Exceptional communication, writing and presentation skills
  • Ability to deliver clear and compelling customer-facing messaging and materials
  • Experience working with revenue, marketing, customer experience, and product teams
  • Bachelor’s degree

Responsibilities

  • Driving market requirements and go-to-market strategies for Outreach products
  • Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
  • Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
  • Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
  • Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
  • Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
  • Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
  • Owning the web experience for your product area in partnership with the Outreach Engage PMM team

Preferred Qualifications

    No preferred qualifications provided.