Product Marketing Manager
Company | Outreach |
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Location | Remote in USA, Atlanta, GA, USA |
Salary | $81000 – $115000 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- 3-5 years of experience working as a product marketer in the technology industry
- Experience defining and executing go-to-market strategies
- Proficient understanding of SaaS technology and landscape
- Proven ability to drive key business objectives
- Quick decision making for impactful outcomes
- Exceptional communication, writing and presentation skills
- Ability to deliver clear and compelling customer-facing messaging and materials
- Experience working with revenue, marketing, customer experience, and product teams
- Bachelor’s degree
Responsibilities
- Driving market requirements and go-to-market strategies for Outreach products
- Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
- Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
- Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
- Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
- Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
- Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
- Owning the web experience for your product area in partnership with the Outreach Engage PMM team
Preferred Qualifications
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No preferred qualifications provided.