Product Marketing Manager
| Company | Reputation |
|---|---|
| Location | Scottsdale, AZ, USA, Lehi, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in B2B SaaS product marketing.
- Strong understanding of product positioning, competitive analysis, and go-to-market strategy.
- Experience conducting market research and developing insights to inform product marketing strategies.
- Excellent communication skills with the ability to translate complex concepts into compelling messaging.
- Ability to manage multiple projects and collaborate cross-functionally in a fast-paced environment.
Responsibilities
- Develop and execute product marketing strategies to establish and enhance product positioning in the marketplace.
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
- Define and refine product positioning and messaging to ensure strong market fit and alignment with customer pain points.
- Oversee go-to-market plans for new product launches and feature releases, collaborating closely with Product, Sales, and Marketing teams.
- Partner with Sales teams to develop enablement materials, including pitch decks, case studies, and product guides.
- Establish and refine pricing strategies based on market insights, customer value, and competitive benchmarks.
- Collaborate with Product Management to align marketing efforts with product development and roadmap priorities.
- Support demand generation and campaign initiatives by developing content assets such as product videos, blog posts, and webinars.
- Measure and report on the effectiveness of product marketing initiatives, tracking key metrics such as engagement, adoption, and revenue impact.
Preferred Qualifications
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No preferred qualifications provided.