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Product Marketing Lead – GTM Launch Strategy & Campaigns
| Company | Scribe |
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| Location | San Francisco, CA, USA |
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| Salary | $150000 – $200000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- BA/BS degree
- 5-7+ years in a product marketing, transferable marketing, and/or product management role
- Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand the audience and distill key messages to persuade them to take action
- Big-picture thinker with strong business discernment and high degree of creativity in identifying and capitalizing on opportunities; finger on the pulse of growth marketing trends and innovations
- Experience developing messaging and crafting creative omni-channel campaigns
- Strong analytical skills to incorporate data-driven insights to optimize campaigns
- Strong project management, prioritization, and organization skills
- A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
- A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
- Comfort in a fast-growing startup environment
Responsibilities
- Be a trusted partner to the product team. Develop a thematic approach to launches and quarterback them from inception to successful launch. Establish KPIs to track launch performance and impact
- Develop the messaging and positioning not only for product and feature releases, but also for how you will bundle them into thematic launches and campaigns
- Relay customer, sales, and market insights that inform product roadmap decisions and strategy—from the big picture down to UI copy
- Imagine and build creative campaigns that drive product adoption and revenue. Rigorously measure the results and relentlessly optimize them
- Plan and implement the go-to-market strategy for targeting, acquiring, and increasing product adoption with buyers and users who fit our Ideal Customer Profile based on company goals, across the self-serve and sales-assisted sides of our business
- Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing to take products and features to market. Be their go-to PMM partner
Preferred Qualifications
- A PLG (Product-Led Growth) and B2B background
- Familiarity with CRM, data visualization, and marketing automation tools such as Salesforce (SFDC), Customer.io, Mixpanel, and Sigma
