Product Marketing Lead
| Company | Miro |
|---|---|
| Location | Austin, TX, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 6+ years of product marketing/generalist marketing experience with proven success launching new products or entering new market categories, preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions
- Entrepreneurial track record of building marketing strategies from zero to one, with evidence of taking ownership beyond assigned scope and driving initiatives through obstacles
- T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing
- Multi-product or platform experience with enterprise software, particularly in productivity, collaboration, or work management solutions
Responsibilities
- Drive market discovery and customer understanding through deep curiosity and investigative research, uncovering insights about target personas, their underlying motivations, pain points, buying processes, and customer journeys
- Develop differentiated positioning and messaging that connect product capabilities to customer outcomes, leveraging creative thinking to find unique angles that set our solutions apart from competitive alternatives
- Build comprehensive go-to-market strategies with an end-to-end perspective, connecting work across product discovery, development, campaign and launch execution, demand generation, and sales enablement while optimizing for system-wide impact
- Go from 0 to 1 to scaled launches as products and product-market fit matures, balancing innovative approaches with proven methodologies to accelerate time-to-market and ensure consistent execution
- Influence cross-functional alignment without formal authority, driving decisions across product, engineering, sales, marketing, and customer success teams through compelling storytelling and data-driven insights
- Establish thought leadership and market credibility by collaborating with marketing teams to develop content strategies and campaigns that position Miro as an innovator in new market categories
Preferred Qualifications
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No preferred qualifications provided.