Product Marketing Lead

3-6 years of B2B marketing experience in enterprise software or fintech
Proven success running integrated marketing campaigns that generated measurable pipeline
Experience with content creation resulting in engagement rate improvement
Track record of growing website traffic and conversion rates through data-driven optimization
Experience implementing and utilizing marketing tools (HubSpot, Marketo, Google Analytics, etc.)

Develop and implement a content calendar focusing on AI and financial crime prevention topics
Create regular blog posts, whitepapers, and quarterly industry reports
Produce case studies showcasing 3-5 customer success stories within your first six months
Leverage AI to build repeatable systems
Plan and execute 1-2 webinars quarterly on relevant industry topics
Secure speaking slots at 6-8 key financial services and fintech conferences annually
Organize regular executive roundtables with potential customers and partners
Develop presentation materials and speaking points for founder appearances
Redesign and optimize our website to increase conversion rates
Implement content strategy to improve organic traffic by 30% within 12 months
Manage our LinkedIn, Twitter, and other social media channels with consistent posting
Establish a content repository for easy access to all marketing materials
Develop partner marketing kits to support channel growth
Build ROI calculators and other tools to accelerate sales cycles
Refine our brand positioning, messaging architecture, and visual identity
Implement attribution tracking to measure marketing contribution to pipeline
Set up dashboards to track key metrics (leads, MQLs, conversions, CAC, etc.)
Manage and optimize marketing budget across channels based on performance