Product Marketing Director – Verticals

Product Marketing Director – Verticals

Requirements

• 7+ years in Product Marketing, Solutions Marketing, or Industry Marketing, ideally within enterprise networking, cybersecurity, or IT infrastructure sectors.
• Proven track record in launching and scaling vertical-focused programs.
• Deep understanding of enterprise networking technologies, including WiFi, wired LAN, WAN, network management, security frameworks (Zero Trust, segmentation), and AI/ML applications for IT operations (AIOps).
• Familiarity with technology challenges and buying processes specific to Government, Healthcare, Hospitality, Manufacturing, and others.
• Ability to synthesize market data, customer feedback, and competitive analysis into actionable marketing strategies.
• Exceptional verbal, written, and visual communication skills to simplify complex technologies into clear, compelling narratives.
• Strong ability to influence and work cross-functionally across product management, engineering, sales, marketing communications, and executive teams.
• Highly organized, detail-oriented, and able to manage multiple priorities and projects under tight deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred but not required).

Responsibilities

• Conduct in-depth research on industry-specific trends, customer needs, regulatory environments, and technology adoption patterns.
• Define vertical market priorities aligned with Extreme Networks’ growth goals.
• Identify whitespace and competitive opportunities to differentiate Extreme’s solutions in each target sector.
• Develop and execute vertical-specific go-to-market (GTM) strategies and campaigns to drive awareness, pipeline generation, and sales acceleration.
• Partner with the Demand Generation and Field Marketing teams to launch targeted programs including webinars, events, digital campaigns, and executive briefings.
• Create compelling, differentiated messaging and value propositions tailored to each vertical.
• Develop industry-specific assets such as solution briefs, case studies, white papers, battlecards, RFP templates, customer & partner presentations, and explainer videos.
• Ensure consistent communication of Extreme’s product portfolio and leadership in WiFi, wired switching, data center fabric, cloud-based network management, AI-driven insights, and built-in security across all vertical marketing materials.
• Build and deliver industry-specific playbooks, competitive insights, and training sessions to support global sales teams.
• Support account-based marketing (ABM) efforts and high-touch executive engagements in key vertical accounts.
• Create ROI calculators, TCO analyses, and business case templates relevant to vertical-specific challenges.
• Develop relationships with customers and partners within verticals to gather insights, testimonials, and use cases.
• Support Customer Advisory Boards (CABs) and partner initiatives to align vertical needs with Extreme’s product roadmap.
• Define KPIs and track performance of vertical marketing programs.
• Provide regular reporting and insights to senior leadership to demonstrate program impact on pipeline, revenue, and market share.

Preferred Qualifications

• MBA preferred but not required.