Product Marketing Director
| Company | Fifth Third Bank |
|---|---|
| Location | Cincinnati, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Expert or higher |
Requirements
- Bachelor’s degree in Marketing, Business, Finance, or a related field; MBA preferred.
- 12+ years of experience in product marketing, preferably in financial services or fintech.
- Strong understanding of financial products, customer segmentation, and regulatory considerations.
- Proven ability to manage complex projects and influence stakeholders across functions.
- Excellent written and verbal communication skills.
- Experience with marketing analytics, Salesforce, CRM platforms, and digital marketing tools.
Responsibilities
- Drive customer acquisition and deliver measurable growth.
- Develop and execute go-to-market strategies for new and existing financial products.
- Create compelling messaging and positioning that resonates with target audiences across consumer and business segments.
- Lead integrated marketing campaigns across digital, social, and traditional channels.
- Analyze customer insights, market trends, and campaign performance to optimize marketing effectiveness.
- Support the development of sales enablement tools and training materials.
- Ensure brand consistency and adherence to Fifth Third’s tone, voice, and visual identity.
- Influence stakeholders across functions.
- Engage in customer research and testing.
- Partner with product, analytics, legal, compliance, and sales teams to ensure marketing initiatives align with business goals and regulatory standards.
Preferred Qualifications
- Experience marketing to both B2B and B2C audiences in financial services.
- Familiarity with financial planning, wealth management, or digital banking platforms.
- Experience working in a matrixed organization.
- Knowledge of financial regulations (e.g., SEC, FINRA) and compliance best practices.