Product Marketing Consultant

Product Marketing Consultant

Requirements

• Expertise in developing the strategy and implementation of channel optimization & activation, digital product marketing, campaign management, creative development, and communications
• Requires a college degree or equivalent working experience with 5-8 years of marketing experience
• Proficiency in the marketing communications discipline
• Strong design and operational implementation skills
• Knowledge of the full Office 365 suite
• Exceptional writing and communication skills – you will be producing and presenting a lot of content
• Demonstrated success in working in a team-based, collaborative environment
• Proven ability to succeed in a fast-paced organization
• Strong interpersonal skills.

Responsibilities

• Develop and implement strategic product marketing plans for digital applications that align with business objectives and drive dealer and customer engagement
• Conducting market/competitive research to identify new opportunities and industry trends
• Establishing metrics to monitor and review the effectiveness of existing marketing strategies, suggesting necessary interventions for improvement
• Maintaining effective internal communications that discuss and align the marketing strategy to the changing organizational scenarios
• Partnering with cross-functional teams to strategically align product marketing efforts with product goals
• Developing compelling product marketing strategies and materials to drive adoption, engagement, and highlight product value
• Supporting internal and external communication efforts
• Leading development of all product marketing materials, including one-pagers, user guides, videos, email campaigns, etc. to grow user adoption and engagement
• Tracking performance, metrics, and refining strategies to improve results.

Preferred Qualifications

• Strong design and operational implementation skills
• Knowledge of the full Office 365 suite
• Exceptional writing and communication skills – you will be producing and presenting a lot of content
• Demonstrated success in working in a team-based, collaborative environment
• Proven ability to succeed in a fast-paced organization
• Strong interpersonal skills.