Product Marketing - Associate Director / Director

Product Marketing – Associate Director / Director

7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
Able to work independently with little management oversight
Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
Strong presentation skills
Ability to lead and influence across functions
Fast learner, detail-oriented, and must enjoy fast-paced work environments
Proven ability to build relationships with other teams and across all levels
Self-motivated, innovative, collaborative, creative, and analytical
Strong project management skills with exceptional attention to detail
Proven ability to excel in a fast-paced environment
Bachelor’s degree

Develop an annual marketing plan in collaboration with field marketing
Create go-to-market programs for new offerings, market segments, and geographies
Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
Develop product messaging to be used across all media and customer engagement channels
Empower sales to communicate our products effectively to prospective customers
Lead global cross-functional launch and release marketing initiatives
Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
Build product awareness through PR, article placements, and social media
Proactively identify customer success and bring those stories to life for use in marketing
Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
Create and maintain a library of sales tools, such as customer presentations and competitive materials