Product Manager - Pro a/V

Product Manager – Pro a/V

Technical hardware/software background with the ability to communicate with Product Engineering and Product Planning teams and translate complex concepts into product requirements and marketing terms.
Proven experience in market analysis and providing product direction to factory R&D / Engineering teams.
Proven success in launching new product, market messaging and product life cycle management.
Experience managing pricing and programs for channel (distribution and resellers), and direct customers.
Working knowledge of SMPTE ST 2110 and SMPTE ST 2022-7 AV networking required.
Working knowledge of media production workflows and video control room technology required.
Experience with professional video systems and technology.
Experience with professional A/V system applications.
Familiarity with live video screen management a plus.
College degree desired in Business Development or Engineering.
5-7 years or equivalent experience in Product Management and/or Product Marketing.

Close collaboration with cross-functional teams to ensure that Panasonic products meet market demands and expand sales of the existing Panasonic ProAV product portfolio.
Conduct a thorough analysis of the ProAV product portfolio and user research to identify opportunities, define unmet user needs, and evaluate the competitive landscape.
Develop and maintain a clear product vision and roadmap for hardware and software solutions that aligns with Panasonic’s business objective.
Work with targeted customers, engineering, sales, and business development to identify, analyze, propose and test new product/business opportunities.
Gather, analyze, and prioritize product requirements from stakeholders, ensuring that both technical and user-focused perspectives are considered.
Identify and negotiate with third-party vendors to create successful sales partnerships.
Lead product development timelines, ensuring milestones are met and resources are effectively allocated.
Oversee the testing phases to ensure product quality and functionality meet specifications.
Develop go-to-market strategies, including pricing, positioning, and promotional plans, to maximize product adoption and success.
Maintain regular communication with internal and external stakeholders, providing updates on product status, challenges, and successes.
Gather user feedback post-launch and analyze product performance, making recommendations for future iterations and enhancements.