Product Manager – Education
| Company | CSA Group |
|---|---|
| Location | Montreal, QC, Canada, Toronto, ON, Canada, Cleveland, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- University Degree and a minimum of 7 years of product management or marketing experience
- Strong verbal and written skills including ability to present to senior leaders
- Ability to research, propose, and execute effective product plans
- Proven project management skills and ability to influence cross-functional teams without formal authority
- Strong organizational and time management skills including the ability to handle multiple simultaneous projects
- Ability to develop new customer contacts and build outstanding client relationships at all levels in the organization
- Experience with proposal writing and contract development
- Product management certification and industry experience an asset
Responsibilities
- Identify development opportunities that relate to new business, new markets, portfolio exits or enhancements to meet product, program, and divisional goals
- Leads cross-sector and Divisional initiatives and working groups as relevant to support core responsibilities as required
- Participates in defining functional strategies and leading, directly and indirectly, aspects of strategy implementation as required
- Provides guidance outside of direct reporting relationships to motivate and focus staff to achieve strategic business objectives and revenue results (as applicable)
- Conducts customer interviews, win/loss analyses, surveys, and focus groups; reviews customer feedback and product usage to identify trends and customer needs
- Attends industry events and tradeshows and engages regularly with customers and stakeholders at all levels to understand the needs of the market
- Conducts third party research and market surveys
- Develops and continually updates buyer and user personas for top product offerings
- Understands the industry landscape and how CSA Group products compare to competitive offerings
- Assists in developing and maintaining multi-year strategic plan for portfolio and annual product development plans
- Develops relationships with significant external and internal customers and stakeholders to identify new product development funding and/or product sales opportunities; leads proposal negotiation, development and contracting as required
- Ensures seamless customer/stakeholder experience by maintaining accurate and complete client files in Salesforce
- Develops and oversees market launch plans for new products in collaboration with marketing, sales and marketing teams; ensure timely launch of ecommerce product pages and landing pages
- Develops product knowledge resources and conducts product knowledge training and provides coaching and guidance for internal staff and third-party distributors, if applicable. Shares best practices among the extended Commercial Services team
- Working in collaboration with Marketing and Sales, proposes demand generation activities including the development of promotional plans (call-outs, email blasts, new lists, bundle promotions etc.)
- Collaborates with other Product Managers to identify cross-sells, bundles, subscription collection opportunities
- Makes strategic presentations to executive leadership
- Represents CSA Group professionally to external audiences and develops long-term strategic and business relationships with key stakeholders
- Develops positioning documents, business proposals, and business cases using data-driven decision making to identify viable opportunities that fit with the strategic objectives of the portfolio, as applicable
- Participates in annual business planning and monthly revenue/cost forecasting; takes corrective actions as required to address potential shortfalls
- Provides regular management reporting and analysis
- Works with product development team to ensure that new and revised products are delivered on time and meet contract requirements
- Identifies subject matter experts for product development and instructors for courses, if applicable
- Assists with developing and maintaining pricing models and also helps determine list prices for new and revised products
Preferred Qualifications
- Candidates with proficiency in French will be given special consideration.