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Product Manager – B2B Growth
| Company | Betterment |
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| Location | New York, NY, USA |
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| Salary | $110000 – $130000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- Strong product management experience in B2B customer acquisition
- Obsessive attention to detail and strong organizational skills in a fast-paced environment
- Strong analytical abilities with a passion for data-driven decision-making
- Experience with developing, executing, & testing different growth experiments that have a significant impact on acquisition, activation, retention, and/or referrals
- Ability to extract insights from both empirical data and qualitative research
- Strong cross-functional collaboration skills and the ability to build relationships across teams
- Creative problem-solving skills that balance regulatory realities with innovation
- Deep intellectual curiosity about financial advice, investment products, and their value to clients
- Strong storytelling and communication skills, with experience crafting compelling narratives in presentations, written reports, and internal analyses
- Working knowledge of digital marketing analytics tools (e.g., Google Analytics) and product analytics tools (e.g., Mixpanel, Amplitude)
Responsibilities
- Gather feedback and insights from Product leadership, Marketing & Sales stakeholders, and other teams to inform your roadmap
- Lead your Product, Design, and Engineering teams through agile project management processes, working closely with engineers to understand how our product is built
- Foster a data-driven culture, leveraging competitive analysis, user research, and experimentation
- Combine quantitative and qualitative data to prioritize your roadmap, ensuring alignment with internal goals and broader Betterment initiatives
- Build user experiences that clearly communicate the value of Betterment’s B2B offerings and facilitate the efficient purchasing of Betterment’s B2B offerings
- Develop detailed engineering specs in collaboration with design and analytics partners, covering business logic, data collection, user acceptance criteria, and experiment definitions
- Have a direct impact on key business outcomes every day
Preferred Qualifications
No preferred qualifications provided.
