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Product Education and Enablement Lead
Company | HoneyBook |
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Location | San Francisco, CA, USA |
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Salary | $120000 – $145000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level, Senior |
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Requirements
- 3+ yrs experience in a product education role—translating complex product concepts into clear, engaging, and actionable training materials—within a SaaS or high growth tech environment.
- Demonstrated success in a highly cross-functional role with excellent stakeholder management skills.
- Experience measuring and optimizing enablement initiatives through data-driven insights, ensuring continuous improvement.
- Familiarity with AI-driven tools and emerging technologies and the ability to educate teams on their applications within the product.
- Strategic enablement vision: you connect enablement to business outcomes like revenue growth and product adoption.
- Customer empathy: you deeply understand member needs and incorporate that perspective into training and positioning.
- Operational rigor: you’ve built and scaled internal enablement programs with clear goals, timelines, and measurable results; driving product awareness, adoption, and cross functional alignment.
- Communication excellence: you distill complex topics into compelling, digestible training content.
- Collaborative mindset: you align stakeholders across teams and foster shared understanding and adoption.
Responsibilities
- Design and execute training programs around new product releases, AI features, and general product knowledge.
- Build a scalable framework for ongoing education—including onboarding, workshops, and knowledge-sharing.
- Develop and lead AI-focused enablement to help teams understand and position emerging AI capabilities.
- Create a company-wide enablement program centered on learning about the product, our members, and our market.
- Maintain a central library of enablement materials that are current, accessible, and actionable.
- Lead initiatives that foster empathy for our members by sharing insights on who they are, their needs, and how they use our products.
- Translate market insights into impactful enablement strategies aligned with GTM execution.
- Own the internal go-to-market enablement strategy for product launches, ensuring teams are fully prepared to drive adoption.
- Improve operational processes for product releases—templates, messaging consistency, and training alignment.
- Partner with People Operations to onboard new hires with effective product education.
- Ensure continuous learning via structured learning paths and team-focused workshops.
- Run a monthly skills or research session for the company.
- Establish and track success metrics (e.g., product adoption, CSAT, training effectiveness).
- Continuously iterate and improve enablement programs based on feedback and outcomes.
Preferred Qualifications
- Previous experience in change management and driving adoption of new technologies across internal teams.
- Experience working with the independent/solopraneur market a plus.
- Experience with Learning Management Systems (we use Intellum) is ideal.