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Producer – Performance Creative
| Company | Greenlight |
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| Location | Atlanta, GA, USA |
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| Salary | $120000 – $170000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 4-8+ years of creative experience, crafting performance driven creative.
- Exceptional portfolio showcasing winning ads and scaled creative work for paid social performance channels.
- Strong understanding of platform-specific creative best practices and audience behaviors.
- Background working with or at creative performance agencies.
- Experience working with editors and creators, from concept through production.
- Strong understanding of performance marketing, analytics like CTR, CAC, LTV and view metrics to understand what creative and messaging drives success and use this to drive continuous improvement.
Responsibilities
- Build, manage, and execute a nuanced, test-result informed performance creative playbook by channel.
- Develop and produce compelling creative concepts driven by performance metrics.
- Lead the creative development, strategy, and production for content across Meta, TikTok, YouTube, X, and emerging platforms.
- Craft distinctive visual styles and narrative approaches that differentiate our brand in crowded social feeds.
- Skilled Copywriter: Craft concise, compelling ad briefs, scripts, and content tailored to the unique demands of each platform.
- Performance Analyst: Evaluate creative metrics and consumer behavior to inform strategy adjustments and maximize campaign effectiveness.
- Data-Informed Decision Maker: Apply analytical insights to transform performance data into targeted, effective creative strategies.
- Modular iterative approach: Design and execute A/B tests, that produce data-driven insights to continuously iterate on creative output to find winners.
- Be a strong cross department creative partner working closely with our VPs of brand, and growth to build and execute an analytically driven performance creative testing engine.
- Leverage AI workflows: A big plus if you know how to leverage AI workflows for you and your team to craft briefs and content that increases and diversifies creative output and testing at scale.
Preferred Qualifications
- You’ve produced stellar UGC that drives scaled customer acquisition at CAC targets.
- Talent for spotting and leveraging social trends and weaving them into performance creative.
- Experience mentoring creative talent and fostering a fast paced collaborative creative processes.
