Principal Product Specialist – Upstream Marketing – Pvh

Principal Product Specialist – Upstream Marketing – Pvh

Requirements

• Bachelor’s Degree
• 7 years’ experience in a marketing, sales, strategy, finance or related field, Or 5 years with advanced degree.

Responsibilities

• Represent the marketing function as a team member on new product development teams.
• Monitor competitive landscape and anticipate movement that may impact market dynamics.
• Proactively develop strategies to combat competitive activity. At times this will involve conducting competitive product analysis and market research of product consumer behavior and professional audience.
• Work to determine the profitability and viability of new products or product iterations/enhancements.
• Establish and maintain strong relationships with KOLs and physicians that can be leveraged to support VoC and opportunity assessments as well as providing insight into market dynamics. Interface with this network of KOLs to identify key strategic area of focus and obtain feedback regarding current and future product opportunities.
• Promote PVH Pipeline by actively engaging customers (internal and external) to increase awareness of current and potential development activity.
• Serve as technical adviser, demonstrating products and troubleshooting product issues.
• Establish strong working relationships with other functions impacting pipeline marketing activities (Strategy, BD, R&T/R&D, Downstream Marketing, Medical Science, Finance, Clinical, Regulatory, Commercial Sales, etc.) to translate customer requirements into meaningful projects/products while negotiating trade-offs necessary to meet technical feasibility and customer requirements.
• Foster a diverse and inclusive workplace that enables high performance, enriches PVH culture, spurs innovation and strengthens relationships with colleagues, communities, and customers.
• Build quality into all aspects of work by maintaining compliance to all quality requirements.

Preferred Qualifications

• Advanced degree (MBA, MS, or PhD)
• Knowledge of Cardiovascular/Diagnostic markets, customers, and products
• Project management, program design and execution
• Has worked in or with geographies outside of the United States
• Analytical ability to identify and think through all issues in order to determine their impacts on the business
• Ability to navigate ambiguity & define own strategies, priorities, KPIs…etc.
• Strong business storytelling skills; comfort presenting to leadership
• Relationship management prowess: customers, KOLs, field reps, fellow core team members
• Adaptability: an interest or ability to flex further up- or down-stream as needed (Diligence, Commercial or Market Development Plans…etc.)
• Ability to influence without authority
• Market modeling and business acumen
• Curiosity and humility – You won’t be the expert on everything, but need to learn a lot and do it very quickly