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Principal Product Marketing Manager

Principal Product Marketing Manager

CompanyAdobe
LocationSan Francisco, CA, USA, San Jose, CA, USA
Salary$141200 – $249700
TypeFull-Time
DegreesBachelor’s
Experience LevelExpert or higher

Requirements

  • Bachelor’s degree preferred OR 10+ years of product marketing experience in consumer software technology OR equivalent practical experience.
  • Experience with Photoshop or other Digital Imaging tools is required.
  • Proven track record of driving business growth by defining, prioritizing, and leading high impact outbound marketing initiatives.
  • Ability to define problems, amidst ambiguity, and a bias for action to address them autonomously.
  • Experience influencing highly matrixed teams with differing goals and critical metrics.

Responsibilities

  • Define a clear vision for the Photoshop business and the GTM strategy required to win.
  • Partner closely with product management to define the optimal product strategy.
  • Work with Marketing, PR, Community and Social to develop go-to-market strategy for product releases and product related marketing activations.
  • Set goals and targets to assess impact of outbound initiatives based on historical benchmarks and/or industry standards.

Preferred Qualifications

  • Passion for creativity and empowering the creator in all of us.
  • Patience and adaptability in dynamic, rapidly shifting environments.
  • Global culturalisation and localization experience.