Principal – GTM Strategy - Mobile Apps

Principal – GTM Strategy – Mobile Apps

BS/BA or equivalent experience with 12+ years of marketing, software, high tech, or management consulting experience supporting B2C products or services
Hands-on experience with mobile apps is required
Understand digital business models and mobile apps; skilled in testing and improving customer experiences
Successful in dynamic environments, rapidly anticipating, and adapting to shifting priorities
Experience leading multi-functional teams to launch high-impact business initiatives
Ability to rapidly assess problems, define options, evaluate, and implement solutions to address critical business issues
Outstanding communication and interpersonal skills, both verbal and written, at all levels
A proven sense of self, balanced with the strive to put the team first
Global cultural awareness and experience

Set quarterly and annual objectives, key results, and ARR targets, driving accountability cross-functionally for performance against targets; in collaboration with product marketing, finance, and data science teams
Spearhead growth planning efforts across acquisition, engagement, and retention with ASO/ASA, PLG, core product, marketing, global growth, and data analytics teams
Work with cross-functional teams on quarterly product releases and post-release optimizations
Obsess over all journeys, identify improvement opportunities, and drive cross-functional teams to deliver against long-term customer growth goals
Partner with Analytics teams to understand business trends and develop impactful recommendations for growth
Lead testing priorities for marketing and product teams with focused learning agendas to meet business and customer needs and improve product value discovery
Develop and maintain expertise in Photo & Imaging’s key customer segments, providing insights back to Product teams for enhanced product capabilities

No preferred qualifications provided.