Principal – Go-to-Market Strategy

Principal – Go-to-Market Strategy

Requirements

• Bachelor’s Degree in Business, Marketing or related field; Master’s in Business Administration (MBA) preferred
• 7+ years in Sales and/or Marketing; 5+ years with a focus on Pro Channel strategy
• Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud
• Strong financial acumen; demonstrated ability to lead change
• Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands
• Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis
• Ability to travel up to 30% – North America

Responsibilities

• Design and execute a channel marketing strategy for assigned business unit that achieves business objectives and considers approaches for marketing to, through and with our partners
• Manage partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities
• Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners
• Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams. Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution
• Coordinate cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance
• Drive business strategy by analyzing, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across partner segments and programs to accelerate achievement of revenue goals
• Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts
• Analyze competitor behavior to identify opportunities for continual improvement
• Analyze competitor behavior to continually optimize go-to-market strategies
• Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives
• Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights
• Collaborate with partner communications lead to maintain a quarterly communications calendar
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group’s reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Preferred Qualifications

• Experience within the Consumer/Durable Goods industry; experience with IoT products