Principal Enterprise Architect – Marketing
| Company | ServiceNow |
|---|---|
| Location | Bentonville, AR, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- Experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape.
- Strong and deep technical expertise across applications, data, infrastructure, and integrations as well as strong domain knowledge on what is ‘best in class’ digital experience for Enterprise products.
- Good understanding of MarTech /AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design and modern web/mobile development practices.
- Understanding of the Digital and Marketing landscape as it pertains to MarTech, AdTech, Digital Acquisition, SEO and SEM and how it works together in a customer journey.
- Experience in content management, developing engagement and experience systems, and staying informed about innovations in marketing technology, including generative AI and chatbots.
- Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks.
- Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals.
- Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners.
- Utilize deep knowledge of digital technologies and best practices to shape technical strategies, guide software development, provide technical support, and optimize tool usage for efficiency.
- Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards.
- Continuously monitor and analyze business performance metrics to identify areas for improvement and application rationalization.
Responsibilities
- Lead strategic conversations with Marketing business and IT executives, guiding the team towards key business outcomes through digital maturity and transformation.
- Influence stakeholders and assist in designing and shaping future programs.
- Establish and maintain the three-year target state reference architecture.
- Define technology and process standards to be utilized by solution architects and Product/Engineering team for implementation.
- Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes.
- Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture.
- Participate in detailed evaluations of new technology platforms and provide actionable recommendations.
- Track and manage technical debt, application rationalization ensuring its remediation.
- Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise.
- Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing.
Preferred Qualifications
- Experience with Adobe products, Microservices and ServiceNow products is preferred.