Principal Digital Marketing Manager

Principal Digital Marketing Manager

Requirements

• 10+ years of cross-channel digital marketing experience, with a proven track record in B2B environments.
• Demonstrated expertise in Target Account Marketing strategies for enterprise-level organizations.
• Experience designing and executing digital strategies for large-scale corporate events.
• Strong background in leveraging complex data sets and analytics to drive data-informed decisions and share compelling insights.
• Deep knowledge of scaling digital media programs across multiple countries and languages within the Americas region.
• Excellent stakeholder management and communication skills, with the ability to influence and align cross-functional teams.

Responsibilities

• Serve as the digital marketing subject matter expert for the Americas, educating and empowering regional stakeholders on media channel capabilities and impact.
• Design and execute sophisticated programs targeting high-value accounts. Partner with sales and field marketing to develop personalized, multi-touch campaigns that accelerate engagement and pipeline within strategic enterprise segments.
• Lead the digital strategy for large-scale corporate events, including our annual Data & AI Summit & World Tour. Develop and execute a cross-channel digital campaign to drive awareness, registration, and engagement among priority audiences.
• In partnership with the global digital team and agency partners, expand and localize campaigns across new categories, markets, and languages—ensuring seamless customer journeys tailored to regional nuances.
• Bring deep expertise in Paid Search, Paid Social, Programmatic Display, and Third-party Media to optimize our media mix for the Americas region. Analyze performance data, identify optimization opportunities, and implement innovative approaches to maximize ROI and pipeline contribution.
• Oversee and present comprehensive performance and pacing for the Americas region. Deliver actionable recommendations to stakeholders and senior leadership, driving continuous improvement.
• Collaborate with field marketing to develop and execute campaigns that address local market needs and business objectives.
• Consistently exceed lead generation and pipeline goals for the Americas, with a focus on priority markets and accounts. Drive continuous funnel optimization and increased velocity by implementing targeted nurture programs, and conversion rate improvements, to accelerate prospects through each stage of the funnel.

Preferred Qualifications

• Experience working in high-growth, fast-paced technology environments is preferred.