Principal Associate – Mainstreet Marketing
| Company | Capital One |
|---|---|
| Location | McLean, VA, USA, Richmond, VA, USA |
| Salary | $106700 – $133900 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, MBA |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree or military experience
- At least 4 years of experience in multi-channel marketing
- At least 4 years of experience in planning, executing and analyzing marketing programs
- At least 4 years of experience managing creative processes and partnering with creative teams
Responsibilities
- Lead and set strategic vision/test plan for select customer marketing program(s)
- Lead development and execution of email, direct mail, Ease (app), push testing initiatives
- Collaborate with analyst teams to understand business performance / identify new opportunities and adjust strategies
- Synthesize research insights and marketing trends to identify new strategic recommendations to improve results
- Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
- Influence internal decision makers with formal recommendations through excellent communication
- Work proactively in an agile environment and identify when to work outside the process in whitespace
- Ability to balance big picture strategic thinking with acute attention to details
Preferred Qualifications
- Master’s Degree or MBA
- 5+ years of experience working with cross-functional teams in a matrixed environment
- 5+ years of experience working in an Agile team environment
- 5+ years of experience in financial services marketing