Principal Associate – Commercial Bank Marketing Strategist

Principal Associate – Commercial Bank Marketing Strategist

Requirements

• Bachelor’s Degree or Military Experience
• At least 4 years experience in working with multi-channel marketing programs
• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs

Responsibilities

• Work with business leads or proxies to develop and execute integrated, multi-channel marketing strategies to address their business objectives
• Build deep relationships with business partners to understand the nuances of their business in order to bring forward-thinking solutions to the table to both support prospecting efforts, cross-sell opportunities, and client retention
• Effectively and independently manage a project (vs. solely tasks). This includes: story-telling, project management, integrating work into business action which is aligned with existing strategy
• Consistently uses a framework-driven approach to complete projects and implement improvements (including the who, what, why to the problem, determining business priorities, and anticipating issues and obstacles)
• Create scalable campaigns/tactics that can stretch across multiple lines of business within the Commercial Bank
• Establish campaign metrics and identify insights to inform or advance positioning and claims, product strategy, and marketing plans. Inform partner teams of all key customer KPIs and qualitative feedback to drive the best outcomes of work.
• Communicate on a regular basis with business stakeholders, sharing the marketing support provided across the business, along with KPIs and progress against those KPIs.
• Manage marketing requests coming in from LOB, ensuring that those requests match up with overall business goals, partnering with teams to ensure that they have capacity to produce requested assets, and managing expectations of the LOBs on timing and prioritization.
• Develop a deep understanding of available Capital One marketing channels (email, web, content, social media, collateral, events) and tools (including Google suite and self-serve tools such as Tableau), how they work, well-managed processes, brand standards, etc.
• Collaborate with cross-functional teams (business partners, creative teams, events team, content team, tech team, legal, compliance, etc) and provide strategic and tactical thought partnership to effectively drive project delivery.
• Bring a customer-first mindset and have excellent communication and partnership skills, which are essential for interacting and communicating with key stakeholders to manage, inform and influence outcomes.
• Willing to go beyond core responsibilities and become SME in interested channels or platforms

Preferred Qualifications

• Masters degree in Marketing, Business or Communications
• 5+ years of experience in marketing for financial services
• 5+ years of Business to Business (B2B) marketing experience