Pricing and Packaging Lead

10+ years of experience in pricing strategy, monetization, or revenue optimization within a SaaS, B2B, or technology company.
Strong analytical and financial modeling skills, with expertise in pricing analytics, elasticity testing, and revenue forecasting.
Deep understanding of subscription-based and usage-based pricing models and best practices.
Experience conducting pricing experiments, competitive analysis, and market research to inform strategy.
Proven ability to influence senior leadership and collaborate cross-functionally.
Proficiency with pricing tools, BI platforms, SQL, Tableau, Excel, and financial modeling software.
Excellent communication and storytelling skills, with the ability to translate complex pricing concepts into actionable recommendations.

Own the end-to-end pricing strategy for Yext, ensuring alignment with overall business objectives.
Develop and refine pricing models to maximize revenue growth, win rates, and customer retention.
Lead packaging initiatives to align product offerings with customer needs and product capabilities.
Conduct ongoing competitive and market analysis to benchmark pricing and identify opportunities for differentiation.
Analyze pricing elasticity and execute A/B tests, cohort analysis, and pricing experiments to optimize revenue.
Partner with Product, Finance, and Sales teams to ensure pricing strategies support product innovation, revenue goals, and GTM execution.
Develop and maintain pricing playbooks and discounting frameworks to enable Sales teams and improve deal velocity.
Collaborate with Sales and Customer Success to understand buyer behavior, objections, and deal trends, using insights to refine pricing strategy.
Track key pricing metrics and performance KPIs, assessing effectiveness and driving continuous improvements.
Leverage financial modeling, pricing analytics, and business intelligence tools to inform pricing recommendations.
Test and refine monetization strategies to enhance customer lifetime value (LTV), expansion revenue, and retention rates.

Experience in product-led growth (PLG) pricing strategies.
Background in behavioral economics or pricing psychology.
Familiarity with CPQ (Configure, Price, Quote) systems and pricing automation tools.