PR Specialist – Gap Inc
| Company | GAP |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- Bachelor’s degree and proven experience in a comparable communications, PR, or marketing role.
- Prior experience in media relations, press seeding and project management.
- Understanding of social media platforms, particularly LinkedIn, and proficient in content creation.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- Strong interpersonal skills and ability to work with senior leadership and external stakeholders.
- Ability to adjust to evolving priorities and handle sensitive information with professionalism and confidentiality.
- Ability to work in a fast-paced, deadline-driven environment while managing multiple projects.
- Knowledge of industry trends and best practices in communications and social media.
- Demonstrated ability to work collaboratively within a team and across departments.
Responsibilities
- Help create and manage content for CEO’s LinkedIn to enhance thought leadership presence.
- Maintain content calendar and support development of weekly CEO LinkedIn brief outlining posting cadence, copy/assets for review and other notable flags.
- Work with the broader communications team to align on social media strategy across Gap Inc., brands and other senior leaders.
- Create engaging/shareable content and work with creative team to keep social assets updated.
- Monitor LinkedIn posts, competitor activities, and industry best practices to identify opportunities for continued channel enhancement.
- Develop quarterly report to track progress against social goals.
- Collaborate with cross-functional teams in developing weekly CEO brief to share timely content for review/discussion.
- Manage and maintain organization of CEO email inbox.
- Manage formatting, previewing and sending of all-employee CEO emails from Mailchimp platform.
- Create briefs for CEO events, speaking engagements and interviews.
- Support management of VIP stakeholder list and work closely with PR teams to support VIP seeding process.
- Research, arrange meetings and build relationships with key reporters, media outlets and content creators.
- Pitch ideas to the internal team on prominent and emerging media platforms that we can leverage to advance CEO thought leadership platform.
- Support vetting of events and speaking engagements.
- Proactively research and present new speaking opportunities that support CEO external speaking strategy and advance Gap Inc. narrative.
- Maintain CEO event tracker to organize incoming event/speaking opportunity invites, track decisions and plan into event execution.
- Support event logistics as needed.
- Support ad hoc corporate affairs team needs i.e. research media opportunities/events/non-traditional media, help coordinate logistics and materials for corporate events, and support creation of internal presentations.
Preferred Qualifications
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No preferred qualifications provided.