Powersports Marketing Manager
Company | Sentry Insurance |
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Location | Salt Lake City, UT, USA, Las Vegas, NV, USA, Dallas, TX, USA, Oklahoma City, OK, USA, Denver, CO, USA, Kansas City, KS, USA |
Salary | $84455 – $128310 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Expert or higher |
Requirements
- Bachelor’s degree or equivalent work experience.
- Demonstrated marketing knowledge obtained from a marketing, public relations, or communications degree or equivalent experience.
- 10+ years of related work experience in field sales.
- Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience.
- Ability to meet the travel requirements of the job which includes 50%-75% travel, being 2-3 weeks per month on average.
- Exceptional communication, organization, creative problem solving and selling skills.
- A competitive, goal-driven mindset with a strong desire to exceed targets and continually improve.
- The ability to work independently, manage your time effectively, and take ownership of your results without constant supervision.
- A high level of integrity and accountability, earning the trust of both colleagues and clients through consistent, reliable performance.
- Centrally located with easy access to major airport to support efficient travel within assigned territory.
Responsibilities
- Prospect, develop and maintain motorcycle focused accounts for new business production.
- Manage the assigned US territory and/or have areas of responsibility assigned that are countrywide such as new business development of dealership, affinity accounts, and/or motorcycle agents.
- Deliver new business sales through the use of all applicable distribution channels via implementation of an effective strategy for distribution of products.
- Oversee operation and effectiveness of marketing and sales activities in area of responsibility.
- Work closely with Product Management in the development and design of motorcycle and power sports insurance products to increase production; this may include recommending specific product changes, process improvements, and workflows along with geographical locations and agency/account management to maximize growth opportunities.
- Maintain an awareness of industry trends, determines competitiveness of current products.
- Recommend and collaborate with corporate marketing in the creation and implementation of promotional, marketing, branding, and content activities for the motorcycle niche. Assist in measuring the effectiveness of these activities.
- Research, recommend and establish marketing niches for motorcycle and powersports products. Ensure systems, processes, technology and service methods support the marketing efforts.
Preferred Qualifications
- Power Sports industry experience preferred but not required.