Planning Director

Planning Director

Requirements

• 9-12 years prior agency experience
• Bachelor’s degree [preference for social sciences, marketing, communication, sciences]
• Pharmaceutical experience is highly preferred
• Must be innately curious about human behavior
• Must have an interest in health and wellness

Responsibilities

• Deep understanding of target attitudes, beliefs, and behavior; creative approaches to presenting target learnings
• Expertise and creativity in ways to uncover and utilize target insights
• Pragmatic approach to problem-solving, viewing research as a means to an end; ability to identify alternate strategic/research routes for a given problem/category/brand
• Excellent verbal, writing, and presentation skills
• Thorough mastery of brand mechanisms, disease states, and audience attitudes, preferences, and motivators for both owned and supervised accounts
• Act as the Planning lead on new business pitches
• Introduce new ideas and thinking on Planning related topics
• Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development
• Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social
• Lead insight, positioning, and messaging workshops
• Author inspiring creative briefs, approaching brand challenges from fresh perspectives
• Lead inspiring creative briefings
• Evaluate creative output through the lens of the target audience
• Contribute to thought leadership departmental initiatives, introducing novel approaches
• Lead by example, maintaining composure and professionalism in challenging situations, serving as a role model for junior team members
• Assign projects to balance workloads and challenge team members’ skills, ensuring projects showcase the agency’s capabilities
• Offer both formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft
• Participate in performance reviews for any direct reports and provide coaching to create growth plans for team members as needed
• Foster team motivation and maintain a positive attitude that inspires others
• Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency

Preferred Qualifications

• Pharmaceutical experience is highly preferred