Personalization Specialist

Personalization Specialist

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Skill in mentoring, coaching and performance management
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Responsibilities

• Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals
• Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image
• Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
• Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions
• Works with marketing partners and business units to develop appropriate customer insights for marketing briefs
• Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative
• Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients
• Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate
• Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
• Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future
• Delivers strong marketing communications on strategy, on time, on budget and error free
• Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions
• Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)
• Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results
• Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
• Manages the appropriate use of resources (i.e. people, budget, processes) within area of responsibility
• Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables
• Actively works to resolve escalated issues and manages changes within the project/program/initiative
• Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements
• Provides input and works with Marketing Planning to assist in the management of the Marketing calendar

Preferred Qualifications

• Familiarity with Salesforce Marketing Cloud and/or Adobe target
• Experience with cross-channel marketing (email, web, mobile app, sms push, in app)
• Experience with content strategy & alignment (ability to map content to various insights & journeys)
• Stakeholder communication – strong skills in present data-driven ideas to marketing, product and tech teams
• Project management – ability to manage initiatives from concept through execution