Performance Marketing Designer
| Company | SoFi |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3-5+ years of experience as a designer with a focus on performance marketing, digital advertising
- Strong understanding of performance marketing principles, including conversion rate optimization (CRO), paid search, display advertising, social media ads, and email marketing.
- Solid grasp of UI/UX principles, with a portfolio showcasing your ability to create user-friendly, visually appealing, and conversion-optimized designs.
- Working knowledge of HTML/CSS for email formatting
- Experience with AI and automation tools
- Proficient in ideating, creating wireframes, and prototyping for web
- A data-driven mindset, with experience running A/B tests and optimizing design based on performance metrics.
- Excellent collaboration skills—comfortable working cross-functionally and with partner brands.
Responsibilities
- Craft compelling, brand and partner-aligned designs for email campaigns, website content, landing pages, paid ads, and lifecycle marketing.
- Work closely with performance marketing, product, compliance, and creative teams to develop strategic messaging that drives customer action.
- Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement.
- Analyze performance metrics and apply insights to refine and optimize designs for conversion and retention.
- Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content.
Preferred Qualifications
- Experience in fintech, banking, credit cards, e-commerce, SaaS.
- Experience with marketing platforms like Google Ads, Facebook Ads, and email marketing platforms.