Partnerships Marketing Manager

5–10 years of hands-on experience in digital or performance marketing; agency background a plus.
Deep working knowledge of programmatic buying (DSP/SSP), direct IO execution, and multi-channel attribution.
Advanced proficiency with campaign and BI tools such as DCM/CM360, DFP/GAM, Looker, GA4, Tableau, or similar platforms.
Strong analytical and problem-solving skills; able to work with incomplete data sets and translate findings into clear actions.
Demonstrated organizational discipline across program management, billing, budgeting, and related workflows.
Proven communicator and presenter in client-facing settings; skilled at translating technical details for non-technical audiences.
Excellent project management skills; capable of managing multiple campaigns under tight deadlines with accuracy and attention to detail.
Familiarity with The Washington Post’s advertising products and newsroom/print operations.
MBA or related advanced degree.
Formal presentation or public speaking experience.

Build and launch scalable, full-funnel performance campaigns across Washington Post and off-site channels including search, social, programmatic, and email. Manage similarly complex programs across advertising and print operations.
Own in-platform programmatic trading: execute buys in leading DSPs (e.g., DV360, The Trade Desk), negotiate deal IDs, set up flights and creative tags, manage pacing, and troubleshoot delivery issues to ensure brand-safe, cost-efficient scale.
Optimize daily against client KPIs by adjusting creative, bidding strategies, audience segments, and budget allocations to maximize return on ad spend (ROAS).
Forecast and report on campaign performance: deliver pacing updates, projections, and wrap-up analyses to clients and internal stakeholders; translate insights into actionable recommendations.
Serve as a subject matter expert on performance marketing in cross-functional projects and new product pilots; advise Sales and Marketing on digital best practices as needed.
Ensure campaign governance: maintain compliance with brand safety, data privacy, and quality standards.