Partner Marketing Senior Manager

Partner Marketing Senior Manager

Requirements

• Strong understanding of marketing principles and strategies
• Proven experience in developing and managing successful strategic partnerships
• Excellent communication and interpersonal skills to build strong relationships with partners
• Project management skills to execute complex marketing initiatives
• Experience in the technology sector required (Industrial Software industry experience preferred)
• Must have a growing understanding of marketing programs, events, promotions, and the development of partner-sourced lead generation/pipeline
• Analytical skills to measure and report on partnership performance
• Proficiency in CRM systems and marketing automation tools.
• 10% travel during the year.
• Bachelor’s degree in marketing, business and/or equivalent work experience
• Master’s degree preferred but not required

Responsibilities

• Initiate contact and build relationships with key decision-makers at partner companies.
• Work closely with key stakeholders across AVEVA and SE to drive cross functional collaboration with extended teams to better plan and execute joint campaigns and initiatives.
• Develop comprehensive alliance marketing plans aligned with and supporting overall company strategy.
• Create marketing campaigns, including content, messaging, and promotional materials.
• Manage the execution of joint marketing initiatives across various channels (digital, events, PR where applicable).
• Collaborate with internal teams (product, sales, marketing, campaign managers, events) to ensure seamless integration of partner initiatives.
• Work with marketing on external-facing joint-marketing activities including events, thought leadership, content creation, email marketing, webinars, promotion planning, etc. to make sure they are aligned to partner program go-to-markets.
• Work with marketing to design program-specific content as appropriate.
• Conduct regular partner reviews and performance evaluations to identify areas for improvement.
• Track key performance indicators (KPIs) related to partner/alliance marketing activities (leads generated, sales revenue, brand awareness).
• Analyze campaign data and provide insights to optimize future partner/ alliance marketing strategies.
• Prepare reports for senior management on partnership performance and ROI.
• Establish goals along with reporting and tracking mechanisms for partner marketing to enable data-driven decision-making.

Preferred Qualifications

• Strategic development of joint go-to-market (GTM) plans
• Co-branded campaign execution (email, social, events, ABM)
• Experience with Market Development Funds (MDF) and partner incentive programs
• Strong understanding of channel/alliances ecosystems (e.g., ISVs, GSIs, Cloud Providers)
• Results-Oriented – Focused on measurable outcomes and campaign performance
• Execution Excellence – Delivers high-quality work on time, even across complex, cross-functional environments
• Innovative & Insight-Driven – Explores new tools, tactics, and trends in alliance marketing
• Market & Partner Insight – Actively researches partner ecosystems, buyer behaviors, and industry developments