Paid Social Senior Associate

Paid Social Senior Associate

Requirements

• 3+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Paid Social and Content Marketing to craft, execute, and optimize impactful campaigns.
• Foundational knowledge of Marketing Metrics and Marketing Planning & Analysis to drive data-informed strategies and recommendations.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to set up, traffic, and manage campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze data and deliver clear, actionable performance insights.
• Strong organizational and collaboration skills, enabling seamless alignment with internal teams and external stakeholders.
• An analytical mindset, paired with a proactive approach to uncovering insights, testing strategies, and driving continuous improvements.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

• Shape and execute paid social strategies that align with client objectives, overseeing budget allocation, media planning, reporting, and forecasting in partnership with cross-functional teams.
• Manage the setup and trafficking of campaigns across platforms like Meta, TikTok, Pinterest, Snap, and LinkedIn, ensuring best practices and precision in execution.
• Develop and implement testing frameworks to uncover actionable insights, translating complex data into clear, impactful recommendations for clients and internal stakeholders.
• Collaborate with PMG teams and platform partners to optimize campaign performance, offering real-time analysis and subject-matter expertise during client interactions.
• Harness PMG’s proprietary technology, Alli, to streamline workflows, analyze performance data, and unlock deeper campaign insights, contributing to its ongoing enhancement.
• Take ownership of project timelines and deliverables, ensuring campaigns meet strategic goals and exceed expectations.
• Bring a proactive mindset and enthusiasm to each day, inspiring your team and making a meaningful impact on the brands you support.

Preferred Qualifications

No preferred qualifications provided.