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Paid Social Manager II

Paid Social Manager II

CompanyLive Nation Entertainment
LocationCulver City, CA, USA
Salary$68000 – $85000
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level, Senior

Requirements

  • 4+ years of digital marketing experience, with a focus on Paid Social, including Facebook
  • Strong understanding of Facebook Business Manager and Facebook Marketing Partners
  • Able to prioritize tasks across 30+ planned and active Paid Social campaigns at any given time
  • Experience managing localized campaigns across multiple regions
  • Comfortable with both brand awareness and direct response KPIs
  • Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
  • Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
  • Exceptional written & verbal skills with the capability of presenting key findings and learnings
  • Bachelor’s degree in marketing, business, economics, or related field
  • Affinity for the music and live entertainment industry

Responsibilities

  • Achieve/exceed ROAS targets through campaign execution and optimizations
  • Monitor pacing and track progress to goal for 30+ active campaigns at any given time
  • Identify test and learn opportunities and develop business justifications
  • Experience with multi-platform campaigns across Facebook, Snapchat, Twitter, and TikTok
  • Contribute key learnings to internal and external stakeholder recaps and readouts
  • Provide end user feedback on marketing solutions built by Product, Data, and Engineering teams
  • Think strategically across multiple types of campaigns

Preferred Qualifications

  • Affinity for the music and live entertainment industry