Paid Social Manager II
Company | Live Nation Entertainment |
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Location | Culver City, CA, USA |
Salary | $68000 – $85000 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Mid Level, Senior |
Requirements
- 4+ years of digital marketing experience, with a focus on Paid Social, including Facebook
- Strong understanding of Facebook Business Manager and Facebook Marketing Partners
- Able to prioritize tasks across 30+ planned and active Paid Social campaigns at any given time
- Experience managing localized campaigns across multiple regions
- Comfortable with both brand awareness and direct response KPIs
- Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
- Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
- Exceptional written & verbal skills with the capability of presenting key findings and learnings
- Bachelor’s degree in marketing, business, economics, or related field
- Affinity for the music and live entertainment industry
Responsibilities
- Achieve/exceed ROAS targets through campaign execution and optimizations
- Monitor pacing and track progress to goal for 30+ active campaigns at any given time
- Identify test and learn opportunities and develop business justifications
- Experience with multi-platform campaigns across Facebook, Snapchat, Twitter, and TikTok
- Contribute key learnings to internal and external stakeholder recaps and readouts
- Provide end user feedback on marketing solutions built by Product, Data, and Engineering teams
- Think strategically across multiple types of campaigns
Preferred Qualifications
- Affinity for the music and live entertainment industry