Paid Search Marketing Manager
| Company | Wayfair |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Marketing, Business Analytics, or related fields.
- 4+ years’ experience in a heavily quantitative and analytical role (in finance, data analytics or strategy field with a track record of success).
- At least 1 year of leadership experience, either formal through direct management or informal through project management or mentorship, with the ability to cultivate a collaborative team culture.
- Excellent analytical skills with experience using data analytics tools like SQL, R, Python.
- Experience developing roadmaps and informing marketing strategies.
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.).
- Demonstrated experience effectively working with and influencing cross-functional stakeholders.
- Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities.
- Ability to independently scope ambiguous problems and execute on solutions.
- An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action.
Responsibilities
- Lead and develop a team of analysts to own, manage and grow the SEM & PLA channels for Wayfair.ca by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership.
- Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel.
- Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft.
- Closely monitor campaign performance daily; identify, root cause and problem solve abnormalities, and react to deviations from plan quickly and strategically.
- Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results.
Preferred Qualifications
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No preferred qualifications provided.