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Paid Search Analyst – Digital Marketing
| Company | Beyond Finance |
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| Location | Chicago, IL, USA |
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| Salary | $75000 – $119823 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, Master’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- BS/MS degree in Marketing or a related field
- 2-3 years’ experience related to digital marketing, including paid search and paid social
- Expertise in paid search and paid social self-service platforms (Google Ads, Microsoft Ads, Meta Ads, etc.)
- Strong understanding of optimization levers & testing approaches across search platforms
- Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing)
- Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
- Creative thinker with excellent written and oral communication skills
Responsibilities
- Manage paid digital channels including paid search and paid social to profitably drive user acquisition
- Analyze key metrics across all digital marketing campaigns to identify trends and opportunities for continuous improvement
- Develop, own and implement testing initiatives to improve conversion rate and profitability of marketing campaigns
- Manage and implement new digital marketing campaigns directly in Google Ads, Meta Ads, and other platforms
- Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
- Collect, analyze and report on key metrics from all digital campaigns
- Collaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls
- Other tasks and projects as assigned
Preferred Qualifications
- Prior Financial services and/or lead generation experience preferred, but not required
- Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
- Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
- Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
- Outstanding ability to think creatively, and identify and resolve problems
- Willingness to dive deep into the data to understand what is driving end to end campaign performance
- Hungry to work hard, learn fast, and do hands on work
