National Sales Account Manager
| Company | Scripps |
|---|---|
| Location | Washington, DC, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- BS/BA in related discipline preferred or equivalent years of experience
- 3+ years of experience in television sales or related field preferred
Responsibilities
- Manage multi-market buys under established business rules with partner agencies
- Optimize campaigns in real-time to ensure all meet CPP/CPM goals
- Oversee automatic makegood processes within client guidelines
- Submit weekly performance reports to buyers to manage client expectations
- Execute FCC rules and regulations for political broadcast advertising
- Work strategically with buyers to grow station share as preferred partners
- Identify and develop national broadcast revenue through relationships with national/political agencies and advertisers
- Respond promptly to availability and rate requests while keeping clients informed of Scripps offerings and market trends
- Build strong, mutually valuable relationships with key national/political agencies and advertisers
- Track sales KPIs to exceed revenue and profit goals
- Collaborate with sales product leadership to implement revenue-generating products, data and services
- Work with programmatic partners’ teams to ensure client satisfaction and platform growth
- Negotiate advertising rates and program ratings to maximize revenue share
- Create and present compelling marketing proposals using qualitative and quantitative research
- Provide comprehensive client services including avail presentations, account reconciliation, package preparation, and collections
Preferred Qualifications
- Established relationships with national advertisers and their agencies
- Strong understanding of television and national advertising trends
- Expert knowledge of television sales and marketing fundamentals
- Ability to effectively manage all aspects of the sales pipeline
- Strong negotiation and presentation skills
- Excellent leadership capabilities
- Superior interpersonal communication skills
- Highly organized work style
- Excellent analytical abilities
- Proficiency in Microsoft Office applications
- Political sales expertise (desired)
- Driving required. Valid Driver’s License, good driving record, and ability to provide proof of insurance with the company required insurance limits