National Accessory Sales Manager
| Company | General Motors |
|---|---|
| Location | Oshawa, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Post Secondary Education required, in Marketing, Communications, Advertising, Analytics or a related field
- 7+ years of previous Accessories experience
- Demonstrated strong communication and collaboration skills
- Demonstrated interpersonal skills and ability to lead and influence various groups and levels
- Demonstrated strong organization & analytical skills
- Demonstrated ability to lead and manage
- Demonstrated strength in Microsoft office – Excel and PowerPoint
- VSM and/or CCA Field Experience
- Demonstrated ability to motivate and lead a team
- Demonstrated ability to collaborate cross-functionally
Responsibilities
- Lead a highly engaged team that collaborates to develop and execute a strong Go-To-Market plan that maximizes accessory sales and profit for GM Canada.
- Interaction and collaboration with key stakeholders, such as, US Accessory and Marketing Teams, US Supply Chain, Senior Leadership, Brand Teams, Regional VSM/CCA Field Teams, Finance, and GM Energy.
- Develop accessory marketing strategies and content that drive consumer purchase intent (e.g. targeted consumer offers).
- Develop accessory sales and marketing strategies that support dealer accessory business (e.g. accessory displays, DDN videos. Playbooks, sell sheets, order fulfillment etc.).
- Develop accessory growth plans that include Regional/District/Dealer sales objectives and Per New Unit Retail (PNUR) targets by vehicle.
- Collaborate with brand teams and align on brand playbook opportunities, promotions, and packages that support Go-To-Market strategy.
- Participate in vehicle launch strategies to maximize accessory opportunities.
- Collaborate with US Accessory Managers to ensure accessory readiness with new vehicle launches.
- Liaison with US Supply Chain to ensure Canada is receiving ‘fair share’ of North American accessory allocation.
- Provide Dealer and Accessory ‘Opportunity Reports’ to drive accessory sales.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, Analytics or a related field Preferred